By
Maysa Rawi
Last updated on 12th October 2011
With fiddly straps, uncomfortable changing rooms and in-store fittings, shopping for bras is daunting for most women.
But now lingerie-designers have come up with the ultimate solution - a sports bra-style garment that offers total support with no underwiring, hooks or adjustable straps.
The Genie Bra has sold a million units in the U.S in just one week and sold out in four hours online in the UK.
But fans can still get their hands on one as it launches on the High Street this month.
The bra, available in UK dress sizes 8-22, has been designed to move with the figure, moulding to the correct cup size.
The crop top, retailing at £39.99 for a pack of three, can also be worn to sleep in, during exercise and by expectant or nursing mothers.
The wide comfort band provides lift and support whilst the seamless cup design makes it almost invisible under sheer shirts and tops.
It also comes with insert pockets to offer more coverage by slipping in the extra soft
full coverage support pads for an enhanced, sexy, shapelier look.
Each pack contains a white, black and nude bra and six full coverage support pads.
A New Image Genie Bra spokesperson said: 'We are delighted to be launching in Tesco and Bhs.
'Over 80% of women in the UK are wearing the wrong size bra.
'Now, finally they can wave goodbye to bad posture, chafing, neck, shoulder, and post operative pain with the New Image Genie Bra.'
Posting source: http://www.dailymail.co.uk/femail/article-2048324/Genie-Bra-designed-figure-launches-Tesco-Bhs.html
Last updated on 12th October 2011
The Genie Bra, available in dress sizes 8-22, has been designed to mould
to the correct cup size without underwiring, hooks or adjustable straps
But now lingerie-designers have come up with the ultimate solution - a sports bra-style garment that offers total support with no underwiring, hooks or adjustable straps.
The Genie Bra has sold a million units in the U.S in just one week and sold out in four hours online in the UK.
But fans can still get their hands on one as it launches on the High Street this month.
The bra, available in UK dress sizes 8-22, has been designed to move with the figure, moulding to the correct cup size.
The crop top, retailing at £39.99 for a pack of three, can also be worn to sleep in, during exercise and by expectant or nursing mothers.
The wide comfort band provides lift and support whilst the seamless cup design makes it almost invisible under sheer shirts and tops.
The bra, retailing at £39.99 for a pack of
three, in black, white and nude, provides lift and support while
seamless cups make it almost invisible under sheer shirts
The Genie Bra, launching in Tesco and Bhs this month, promises to rid the wearer of bust spillage and back fat
Each pack contains a white, black and nude bra and six full coverage support pads.
'Over 80% of women in the UK are wearing the wrong size bra.
'Now, finally they can wave goodbye to bad posture, chafing, neck, shoulder, and post operative pain with the New Image Genie Bra.'
Posting source: http://www.dailymail.co.uk/femail/article-2048324/Genie-Bra-designed-figure-launches-Tesco-Bhs.html
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