We tested 73 hair products on 579 volunteers, took more than 2,700 lab measurements, and tallied 1,055 questionnaires to find 17 top performers that really deliver on their promise of shinier, fuller, younger-looking hair. Find out how we tested anti-aging hair products and meet the anti-aging experts behind this massive undertaking.
Second Annual Anti-Aging AwardsMost of us only dream of banishing bad hair days, especially as we get older and strands go gray and lose their shine and fullness. But here at Good Housekeeping, we wondered if we could make that dream a reality: Last fall, we set out to discover, scientifically, whether anything could deliver lasting color and revive limp locks; in short, we focused our second annual awards on finding anti-aging hair products that really work. We enlisted 579 women, ages 35 to 81, and gave them shampoos, treatments, haircolor, and more to test for one to four weeks, depending on product directions. They filled out reams of questionnaires with their picks, pans, and comments. Back at the Good Housekeeping Research Institute, our Beauty Lab spent months shampooing, conditioning, treating, and coloring almost nine pounds of human hair swatches, and then evaluated the results using our state-of-the-art equipment. The good news: The hair products you use can make a limp and lackluster head of hair look thicker and shinier and help haircolor stay vibrant. |
Best Shampoos and Conditioners: Gold WinnerThe Contenders: Shampoos and conditioners created to increase volume, shine, softness, and smoothness, and to make hair more manageable--without fading color. Since the pairs are formulated to work together, that's how we tested them. Testing Time: One week Gold Winner: "I had strangers telling me my hair was gorgeous!" said one tester after using the Pureology Nanoworks Shampoo & Conditioner (Starting at $30 on Yahoo! Shopping). The admittedly pricey pair earned its splurge-worthy status, taking first place in our biggest testing category. Testers repeatedly commented on its "rich, thick lather," especially notable because the shampoo doesn't contain the common sudsing agent sodium lauryl sulfate, which can cause hair and scalp dryness. The color-protecting formula made it popular among panelists with colored strands. "It made my hair smooth and kept the color vibrant," said one. Volunteers also noted that it improved softness and combability, and the latter was confirmed in the lab. Both the Pureology and second-place Biolage (see below) received perfect scores for wet combing on the Instron, demonstrating their prowess at detangling and protecting strands from further damage. Still hesitant about spending big bucks on shampoo? Consider that a bottle is designed to last for 80 shampoos (about three months), thanks to its concentrated formula. |
Best Shampoos and Conditioners: Silver WinnerComing in a close second, Biolage Rejuvathérapie Age Rejuvenating Shampoo and Conditioner (Starting at $17, Yahoo! Shopping) is a more wallet-friendly alternative to our expensive gold winner. It aced the lab's combing test, and consumers loved how the "clean- and fresh-smelling" duo also helped boost the smoothness and softness of their strands. "My hair felt silky after it dried," said one pleased volunteer. Tip: None of the shampoos and conditioners added notable volume. Troubleshoot flatness with a styling product, like a mousse. |
Best Deep Conditioners:
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Best Deep Conditioners:
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Best Permanent Hair Color:
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Best Permanent Hair Color:
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Best Instant Root Touchups:
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Best Instant Root Touchups:
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Best Demi-Permanent Haircolor: Gold WinnerThe Contenders: At-home kits that promise to color hair that's 50% to 70% gray, last through 28 shampoos, and improve the look and feel of hair. Unlike most permanent haircolors, these don't release noxious ammonia during processing. Testing Time: Four weeks Gold Winner: Clairol Natural Instincts (Starting at $6; Yahoo! Shopping) took the top spot. It placed first in the lab for both initial and final gray coverage and for shine retention on hair swatches. At home, after using Natural Instincts, testers found that their hair color was the likeliest to actually match the color swatch on the box and that this product had the least offensive smell. "A pleasant fruity scent," noted one. It also received the best marks from consumers for making hair smooth, soft, and silky, and (along with runner-up Garnier HerbaShine, see details below) for fade resistance. Testers also praised its unique inclusion of Week 2 Color Refresher, a rinse-out treatment that delivers key pigments lost two weeks after coloring. "It gave my color a kick. I'm still happy at week four," said one volunteer.
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Best Demi-Permanent Haircolor: Silver WinnerSilver Winner: Scoring a close second in the lab, Garnier HerbaShine Color Crème With Bamboo Extract (Starting at $8; Yahoo! Shopping) got kudos from panelists for covering grays and providing rich, even color, as well as a call-out for being the easiest to mix and apply. "I had never purchased a demi before, and I thought it would easily fade or not adequately cover my gray, but this held up as well as any permanent color I have used," said one demi newbie. Tip: While some demi-permanents claim to cover up to 70% gray, in our lab test, the color looked most vibrant on 30%-gray swatches. On those that were 70% gray, the color looked more washed-out. |
Best Leave-in Treatments:
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Best Leave-in Treatments:
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| Clairol Nice 'n Easy Root Touch-Up
Photo: J Muckle/Studio D |
Root Touchups:
These permanent haircolor "minis" are a boon for gray coverage between colorings. We tested the only two on the market — L'Oréal Paris Root Rescue ($8, 12 shades, drugstore.com) and Clairol Nice 'n Easy Root Touch-Up (Starting at $7, Yahoo! Shopping), both designed to last three weeks — and they scored head-to-head. A few differences: L'Oréal garnered top consumer scores for providing seamless coverage and for the accuracy of the color's match with the swatch on the box. "It looked natural and blended with my existing color," noted one volunteer. Testers rated Clairol less likely to fade over three weeks than L'Oréal, and they especially liked Clairol's applicator: "The blue brush was the easiest I've ever used," said one. (L'Oréal has a comb-tipped bottle, not a separate brush.) For both products, some testers reported that the dye didn't cover resistant grays and complained of fading. Those results were echoed in the lab, where our experts found that root touch-ups faded more quickly than permanent haircolor. Testers were divided on the benefits of a root touch-up. Reported one convert: "The ease of it means I could use it often. It's much better for me than using an entire box of color." Feedback from an on-the-fence tester: "It only stretched the time between dyeings by maybe two weeks."
More from GoodHouseKeeping.com:
The Winners of Good Housekeeping’s Anti-Aging Skin Care Products
Haircuts That Make You Look 10 Years Younger
How to Style Any Kind of Hair: Wavy to Straight
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