By
Lauren Paxman
Last updated on 30th September 2011
Elizabeth Taylor was always an inspiration and a trend setter.
She dispensed her worldly wisdom on her Twitter page (which included gems like 'Every breath you take today should be with someone else in mind') and earned an estimated $200,000 a year just from people who wanted to smell like her and bought her perfumes.
So it is no surprise that people want to imitate the actress even after she has passed away.
Taylor's 300-piece jewellery collection is expected to fetch millions when mega-fans snap up memorabilia at the auction in December.
But seeing them on display in London's Christie's has persuaded jewellery-lovers to buy much cheaper - but equally sparkly - imitations.
By Brilliant, has seen an up to 157 per cent increase in sales of their jewels which are set with lab created diamonds and therefore cost just a fraction of the what Taylor's collection is expected to sell for.
Their white gold Imperial Oval, which resembles Elizabeth Taylor's famous 33.19-carat white diamond Krupp
ring, has proven the most popular. It costs just £485, which is just
0.02 per cent of the £2.19 million the Krupp is valued at.
So it is perhaps no wonder that sales of the ring have increased by 157 per cent.
Also in the Christie's auction is Taylor's Van Cleef ruby and diamond ring, estimated to sell for around £1 million.
By Brilliant’s version, the white gold Ruby Oval Microset ring, set in 9K yellow gold and featuring a large red jewel like Taylor’s, is on sale for just £340.
Sales of the cut price sparkler have increased by 110 per cent over the past week.
Only professional gemologists with specialist equipment would be able to tell the difference between the machine-made stones and natural diamonds, so the jewels are perfect for those looking to follow Taylor's bling trend without breaking the bank.
Fans of the star's Emerald Suite,
which the actress started collection when she was filming Cleopatra in
Rome, can buy a similar - but dramatically cheaper - ring or earrings.
Sales of by Brilliant's green jewellery has almost doubled since people were reminded of Taylor's obsession with the colour.
There are obviously even cheaper versions of the rings available. And more cut price versions are bound to crop up - just like the imitations of Kate Middleton's engagement ring which flooded the market soon after her engagement.
But while we're not sure Taylor would have approved of the lab created stones, we're also pretty convinced she sure would have been able to spot a big difference in quality.
Posting source: http://www.dailymail.co.uk/femail/article-2043766/Elizabeth-Taylor-auction-sparks-150-increase-sales-imitation-jewellery.html
Last updated on 30th September 2011
Elizabeth Taylor was always an inspiration and a trend setter.
She dispensed her worldly wisdom on her Twitter page (which included gems like 'Every breath you take today should be with someone else in mind') and earned an estimated $200,000 a year just from people who wanted to smell like her and bought her perfumes.
So it is no surprise that people want to imitate the actress even after she has passed away.
Jewellery-lover: Elizabeth Taylor pictured in
1988 wearing her world famous Krupp ring. Sales of a similar by
Brilliant ring have increased by 157 per cent
Looks familiar: The Imperial Oval (left),
which resembles Elizabeth Taylor's famous 33.19-carat white diamond
Krupp ring (right) costs just 0.02 per cent of the £2.19 million the
Krupp is valued at
Taylor's 300-piece jewellery collection is expected to fetch millions when mega-fans snap up memorabilia at the auction in December.
But seeing them on display in London's Christie's has persuaded jewellery-lovers to buy much cheaper - but equally sparkly - imitations.
By Brilliant, has seen an up to 157 per cent increase in sales of their jewels which are set with lab created diamonds and therefore cost just a fraction of the what Taylor's collection is expected to sell for.
Their white gold Imperial Oval, which resembles Elizabeth Taylor's famous 33.19-carat white diamond Krupp
ring, has proven the most popular. It costs just £485, which is just
0.02 per cent of the £2.19 million the Krupp is valued at.So it is perhaps no wonder that sales of the ring have increased by 157 per cent.
Setting a trend: By Brilliant's microset ring (left) looks like Taylor's Van Cleef ring
Also in the Christie's auction is Taylor's Van Cleef ruby and diamond ring, estimated to sell for around £1 million.
By Brilliant’s version, the white gold Ruby Oval Microset ring, set in 9K yellow gold and featuring a large red jewel like Taylor’s, is on sale for just £340.
Sales of the cut price sparkler have increased by 110 per cent over the past week.
Only professional gemologists with specialist equipment would be able to tell the difference between the machine-made stones and natural diamonds, so the jewels are perfect for those looking to follow Taylor's bling trend without breaking the bank.
The Emerald Suite: Taylor started properly collecting the green stone when she was filming Cleopatra
Make them green with envy: The £275 Lady
Love earrings (left) look a little like Taylor's Bulgari earrings which
are part of a suite and are valued at £2,190,000
Spot the difference: The flower power cocktail ring looks like Taylor's Bulgari brooch
Sales of by Brilliant's green jewellery has almost doubled since people were reminded of Taylor's obsession with the colour.
There are obviously even cheaper versions of the rings available. And more cut price versions are bound to crop up - just like the imitations of Kate Middleton's engagement ring which flooded the market soon after her engagement.
But while we're not sure Taylor would have approved of the lab created stones, we're also pretty convinced she sure would have been able to spot a big difference in quality.
CUT PRICE CLASSICS...
DIAMOND RING - sales increased by 157 per cent
- Elizabeth Taylor’s world famous Krupp diamond ring is worth £2.19 million
- by Brilliant’s Imperial Oval costs £485
RUBY AND DIAMOND RING - sales increased by 110 per cent
- Elizabeth Taylor’s Van Cleef Ruby is worth £1million
- by Brilliant’s White Gold Ruby Oval Microset £340
EMERALD SUITE EARRINGS - sales increased by 96 per cent
- Elizabeth Taylor’s Bulgari earrings (right) are part of a suite that is valued at more than £2million
- by Brilliant’s Lady Love earrings cost £275
EMERALD SUITE SETTING - sales increased by 93 per cent
- Elizabeth Taylor’s Bulgari brooch (right) is also part of the same suite
- by Brilliant’s Flower Power cocktail ring costs £625
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