Tuesday, June 14, 2011

Who Won the Presidential Debate? Facebook Gives Some Clues

In Monday’s New Hampshire Republican Presidential Debate, Americans tuned in (and logged on) to listen to what the seven declared Republican hopefuls had to say.
In the immediate aftermath of the debate, Mitt Romney and Michelle Bachmann (who officially announced herself in the running on air tonight) each got high marks from the pundits — but the pundits are a tiny fraction of America’s millions of voters.
And many of those voters gave their silent approval for each would-be nominee by liking the debaters’ Facebook Pages.
Here’s some data from Likester, a startup that’s all about analyzing the data in Facebook Likes, on who “won” the debate in terms of sheer popularity with everyday American Facebook users.
The stand-out frontrunner was Mitt Romney, who ended the night with the greatest number of new Facebook Likes and the greatest overall Likes on his Page.
Michelle Bachmann ranked second in the number of new Likes on her Facebook Page, showing that her performance was more popular than that of Ron Paul, who has more overall Likes but fewer new Likes because of the debate.
Clear losers were Newt Gingrich, who gained few new Likes and saw a smaller percentage increase in Likes, and Rick Santorum, who had the greatest percentage increase and the lowest number of new and overall Facebook Likes.

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