Google Labs just launched Swiffy, a new web-based tool that allows developers to easily convert Adobe Flash animation SWF files into HTML5. This will allow developers to make Flash ads and basic ActionScript interactions accessible to users on devices that don’t support Flash, like the iPhone and iPad.
Swiffyis very similar to a tool that Adobe released earlier this year calledWallaby. The main difference is that Swiffy is web-based, whereas Wallaby is a client that runs on a Mac or PC. Additionally, Wallaby’s code is designed to be edited and reused, whereas Swiffy’s code is optimized and compressed in such a way that makes editing difficult.
TheSwiffy demo pageshows off the power of the tool. In addition to converting basic banner ad animations, click-event interactions can also be converted to HTML5. To be clear, this won’t convert videos, complex animations or games, but the tool meets its desired goal quite adequately.
Swiffy takes advantage of more advanced SVG features, which means that the only browsers that support the converted code right now are Webkit-based. That means Safari and Chrome on the desktop and Mobile Safari on iOS will support the converted files.
We’re impressed by whatGoogle has cooked up. A web-based conversion tool will be a boon to advertisers who don’t want to have to recreate certain assets for display on Flash-free devices.