iPhone Postcard App Photogram Reaches 100,000 Downloads in First Week
Photogram, an iPhone application for sending up to four photos in one artsy digital postcard, is proving to be an early hit with mobile photo sharers. The application saw more than 100,000 downloads during its first week post release.
The figure was shared exclusively withMashableby Photogram makerTimelines. The application’s early success is comparable to red hot social camera applicationInstagram, which also attracted100,000 usersin its first week.
“It fulfills a need that was previously unsatisfied,” explains Timelines CEO Bob Armour. “You can tell a story using multiple photos that are wrapped in a beautiful and memorable context and deliver it easily to people that are important to you.”
Photogram[iTunes link] has been downloaded in 152 countries, and 75% of its users are sending Photograms with three or four photos, the startup reports.
The app also appears to be especially popular with women — the startup estimates that 70% of users are female — and that’s by design.
“We targeted the app for young parents, and specifically young moms, because we felt that their needs weren’t being met,” Armour says. “It seems that these needs are more universal than we expected.”
Timelines promises that a Photogram application forAndroidis in the works, but does not have a release date yet.