Elizabeth Hurley shows up to turn Selfridges pink

By Holly Thomas and Georgina Littlejohn

Last updated on 30th September 2011

Elizabeth Hurley is not a woman to step out of her house looking any less than her immaculate self.
And it seems that's an attribute she's passed down to her nine-year-old son Damien.
The pair were perfect in pink as they showed up to turn the lights on at Selfridges for Breast Caner Awareness.

Handsome in pink: Elizabeth Hurley brought her nine-year-old son Damienas she switched on the pink lights for Breast Cancer Awareness Month at Selfridges

Showing support: Elizabeth was back at Selfridges this evening to turn the store pink and was accompanied by her son Damian

Looking composed next to his model mother, Damien smiled for the cameras, smart in a jacket and pink striped shirt.
Like his mother, he wore a breast cancer awareness pin, perfectly placed on one of his navy lapels.
Hurley was at the department store to help launch the Estée Lauder Pink Ribbon Collection, which will raise money for breast cancer awareness, and to turn on the matching coloured lights.

Composed: Damien looked a perfect gentleman in his navy jacket and pink and white striped shirt, complete with breast cancer awareness pin

Over to you: Damien said a few words at the event

Just to make sure her point came across as clearly as possible, the 46-year-old donned two separate outfits- one silver and pink number to turn on the lights, and another hot pink affair, sporting a breast caner awareness pin.

As the cosmetic company's Breast Cancer Awareness ambassador, she wanted to make sure she was looking her absolute best which also included making sure her pin - which was shaped in the famous pink ribbon breast cancer symbol - was on straight.

Is it on ok? Liz checks to make sure her breast cancer awareness pin is firmly in place

Ready for her close-up: Liz golds up a jewelled compact mirror from the collection as she beams for the cameras

Liz, 45, has been active in her role as ambassador for a few years and even created an 'Elizabeth Pink' lipstick with the company, the sales of which go to The Breast Cancer Research Foundation
Today's collection which she launched in store, included a jeweled compact mirror and an Elizabeth Hurley lip set.

Your carriage awaits: Liz's driver, who wore a pink tie, let's his client know he's here and then helps her down the stairs

She took to her Twitter page afterwards and wrote 'Had a great time at Selfridges. Wrist aches from a lot of signing. Met some brave cancer survivors who were supporting the cause. Humbling.'
And it proved to be a busy day for her as she was back at the store this evening to turn the store pink to launch the campaign and was accompanied by her son Damian, nine, who wore a pink shirt for the occasion.

Pink perfection: Elizabeth Hurley looked sensational in her second ensemble of a tight hot pink dress as she launched Estee Lauder's Breast Cancer Awareness Month

It is a cause close to her heart as she lost her grandmother to the disease, and today she said: 'Every year, we light more than 200 landmark buildings pink for Breast Cancer Awareness.
'Selfridges is probably one of the busiest department stores in London and the 100-year-old façade is absolutely beautiful.
Speaking to Vogue.com, she added: 'I've just arrived from New York where I helped launched a fabulous new awareness campaign called Shine a Light on Breast Cancer which launches next week.
'Today it's London, next week Edinburgh and then on to Moscow and back to New York.'

Bright lights: The front of Selfridges was lit up in pink for the cancer campaign

Posting source: http://www.dailymail.co.uk/tvshowbiz/article-2043453/Elizabeth-Hurley-turn-Selfridges-pink-Breast-Caner-Awareness-son-Damien-tow.html